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China Market Entry

Setting up in China, from decision to day one

Your first move into China is mostly a sequence of decisions and filings — entity type, approvals, registration, licences, banking, and the compliance you need before you trade. We map that sequence for your sector and handle it, so nothing stalls at the wrong step.

First decision

Which entity fits your plan?

The structure you choose shapes what you can invoice, hire, and remit. We match it to your actual business, not a template.

Representative Office

Rep Office (RO)

A low-commitment presence for liaison, market research and coordination. Cannot directly generate revenue — best when you're testing the ground before committing capital.

Wholly Foreign-Owned

WFOE

A full Chinese company you own 100%. Can trade, invoice, hire and remit profits. The default for most foreign operators — subject to the negative list for your sector.

Joint Venture

Joint Venture (JV)

A company shared with a Chinese partner — required in a few restricted sectors, or chosen for local access. Governance and the JV agreement are where deals are won or lost.

Beijing skyline at dusk
Before you commit capital

Read the negative list for your sector

China's foreign-investment negative list sets out what's restricted or off-limits. But "removed from the list" is the start of the process, not the finish — the operating licence, security review and data rules underneath still apply, and many openings are tied to specific pilot cities or free-trade zones.

  • Confirm your sector and footprint actually qualify
  • Identify the licences that sit beneath the ownership cap
  • Check pilot-city / FTZ conditions before choosing a location
The path

How company setup runs

Sequence matters — getting steps out of order costs months. Here's the shape of a typical WFOE setup.

1

Scope & structure

Confirm business scope, entity type, registered capital, and location against the negative list and your sector's licence requirements.

2

Name & approvals

Reserve the company name and obtain any sector-specific pre-approvals or filings needed before registration.

3

Registration

Register the company and obtain the business licence, company chops (seals), and tax registration.

4

Banking & capital

Open RMB and foreign-currency accounts, complete foreign-exchange registration, and inject registered capital.

5

Licences & permits

Secure the operating licences your activity requires — the step most often underestimated.

6

Day-one compliance

Put in place employment contracts and policies, template commercial contracts, and a data-compliance baseline before you trade.

FAQ

Common questions

Representative office or WFOE — which should we start with?

If you only need liaison, research or coordination and won't invoice in China, an RO is lighter. If you intend to trade, hire, or remit profits, a WFOE is usually the right first entity. We advise based on what you actually plan to do in the first 24 months.

How long does setting up a WFOE take?

It varies by city, sector and how clean the paperwork is — commonly a few months from decision to a licence you can bank on, longer where sector licences or security reviews apply. Sequencing the steps correctly is the biggest lever on timing.

Our sector was "removed from the negative list" — can we just proceed?

Not necessarily. Lifting an ownership cap doesn't waive the operating licence, security review or data rules underneath, and some openings only apply in specific pilot cities or FTZs. We confirm whether the opening is real for your sector and footprint before you commit.

Can you handle the whole setup from outside China, in English?

Yes. We take instructions and run the process in English and Chinese, coordinate the filings, and flag every decision that needs a call from your side. Cross-border and remote engagement is normal for us.

Planning your first entity in China?

Tell us your sector and what you intend to do here. We'll map the entity, approvals and licence path — and the order to do them in.